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DIGITAL MARKETING CORPORATE TRAINING

DIGITAL MARKETING CORPORATE TRAINING IN HYDERABAD

php2ranjan is a Real time digital marketing training institutes in Hyderabad, which will transform you into a complete digital marketing professional. In php2ranjan You will be learning all type of digital marketing including Search Engine Optimization (SEO), Social Media Marketing, Search Engine Marketing (SEM), Email Marketing, Analytics, YouTube Marketing and Facebook permotions and many more.

php2ranjan is a real time company. We are best in digital marketing training and placement focused on Dilsukhnagar Hyderabad.

php2ranjan is a professional digital marketing training institutes in hyderabad. We are the experts in digital marketing corporate training in hyderabad, digital marketing training course in hyderabad, digital marketing course in hyderabad, best digital marketing course training in hyderabad, online digital marketing training in hyderabad.

Please Call For Training or Whatsapp-09347045052. eMail Me At info@php2ranjan.com..

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Digital marketing Course Modules

Concept of Marketing

What is marketing?
What is Digital Marketing?
Understanding the Process of Marketing
How Digital Marketing Wins Over Traditional Marketing?
Understanding the Process of Digital Marketing.
About Increasing Visibility.
What is Visibility?
Visibility Types.
Visibility with Examples.
About Visitors Engagement.

What is Engagement?
The importance of Engagement.
Engagement with Examples.
About Bringing Targeted Traffic
Inbound.
Outbound.
About Conversion Leads.
Conversion Types.
Understanding the Process of Conversion.

SEO (Search Engine Optimization) INTRODUCTION

Basics of SEO
What is SERP?
What are Search Engines?
How do they Work?

ON-PAGE SEO

Image optimization?
Banner optimization?
Logo optimization
Content optimization
SEO friendly Url ?
Image optimization
SEO friendly files and folder.

Introduction to Keywords.
Types of Keywords.
Introduction to Google Keyword Planner Tool.
Use of Google Operators
How to start with Keyword Planning Process?
On-Page Optimization.
What are Primary, Secondary and Tertiary Keywords?
How to Optimize Them?
Understand Your Audience and Write.
What is Keyword Stuffing?

Internal Linking.
How to Create Meta Tags?
Verify Website Using Google Webmaster Tool
SiteMap Creation and Submission.
The concept of Heading Tags
Image Optimization Process.
URL Optimization
Difference Between 301,302 and Not Found.
What is Robots File and It's Creation?
Use of Bold, Italic and Underline.

OFF-PAGE SEO

Off-Page Optimization
Introduction to Page Rank.
What is Page Authority?
What is Domain Authority?
What is Link Juice?
What are Backlinks?
Dofollow Backlinks
Nofollow Backlinks
What is Link Popularity ?

Directory Submissions.
Content marketing Importance.
Blog Submission.
Blog Commenting.
Article Submission.
Forum Submission.
Press Release Submission.
Competitors Link Analysis
SEO Tools
Google Algorithms
SEO Reporting
Local Listing( SEO)

Top 10 Article Submission.
Top 10 Press Released
Top 10 Social Bookmarking site.
Top 10 Social Networking.
Top 10 Classsifed.
Top 10 Infographics/ forum/blog.

PPC ( Pay Per Click, Google Adword):

Google Adwords(Overview)
Understanding Search Results.
Introduction to Google Adwords
Detailed Account Overview
Campaigns
Adgroups.
Ads.
Keywords etc.
Types of Advertising Campaign
Display Networks.

Understanding - Google Adwords Algorithm.
The Importance of Quality Score.
What is CTR?
The importance of CTR
Understand Bids.
Campaign Level Setting.
Use of Existing Campaigns.
Target Your Location.

Location Settings.
Creating Ads
What is Conversion?
How to Increase CTR.
Use of Negative Keywords for Optimization
Evaluation
What is CPM?
Creating Text Ads.
Creating Image / Banner Ads.

Google Analytics

Introduction to Google Analytics
Understanding Interface.
How does Google Analytics Work?
Setting up Your Account
Activate Analytics Using Code.
Analyze Real-Time Traffic.
Creating Your Dashboard.

How to Compare Website Performance.
Analyze Your Audience.
Understand what Sessions are.
Understand what Users are.
Understand Bounce Rate
Understand New Sessions.
Know where they are coming from.

Understand what they are doing on Your Website.
Setup Goals
Different Types of Goals.
Integrating AdWords in Analytics Account.
Creating Reports.

Social Media Marketing and Social Media Optimization:

What is Social media marketing?
How is it Different than other forms of marketing?
Different social media Platforms.
Facebook Marketing
Understanding FB Marketing
Creating FB Page.
Starting with Practical Sessions.

Learn to Grab Different Objective.
Increasing Fans on fan Page.
Increasing Reach of any Post.
Fan Engagement.
Lead Generation.
Conversion
How to Set up Conversion Tracking.

Twitter Marketing
Twitter Overview.
Advertising on Twitter.
Creating Your 1st Twitter Campaign
Understand Types of Ads.
Understand Targeting.

Email Marketing:

What is Email Marketing?
How does Email work?
Types of Email Marketing
Opt-in

Bulk Emails
Setting Up Emails Marketing Account
Platforms to Choose for Marketing.
Setting Up Lists and WebForm.

What is AutoResponder?
Setting Up Autoresponders
Top Email Marketing Softwares.
Overview on How to use them.

Online Display Advertising :

Overview of Online Advertising.
Types Of Advertising.
Banner Ads.

Pop Up and Pop Under Ads.
In Text Ads
In-Page Ads.

In Video Ads
In Image Ads.
Creating Ads Using Display Advertising Tools

Lead Generation Process:

What are Leads?
Why are Leads Important?

What are Landing Pages?
Why is landing page design important?

understanding thankyou page.
Landing Pages vs Website.

Ecommerce Marketing :

What is Ecommerce?
Top Ecommerce Websites Around the World
Ecommerce Scenario in India

How to do SEO of an Ecommerce Website?
Using Affiliate Marketing to Promote Your Ecommerce Business

Content Marketing:

Introduction
Objective of Content marketing
Understanding Keyword Research

Optimize Content for Search Engines
Promoting Content to Increase Traffic, Engagement, and Sales.

Affiliate Marketing:

What is Affiliate Marketing?
How People make Money with this?
What A-A-A Stands for?
How to Start with Affiliate Marketing?

Getting Approved is the 1st Step.
Affiliate Networks Available.
Top Affiliate Websites.
Traffic Sources.

ORM :

What is ORM (Online Reputation Management)
Why Do you Need it?

Some Techniques to work With.

Adsense and Blogging :

Adsense
What is Adsense?
How to get Approved?
Use Tricks to Get approval.
What to Avoid in Adsense?
Adsense Interface.

Blogging
Placing Adsense Ads on your blog.
Blog Creation
Start Generating business.

How to get seo project and how to earn extra money :

Introduction to Freelancing Portals.
Setting up your Account.
How to Complete your Profile.
How to Clear Tests.
What is Bid
Difference Between Free and Paid Accounts.

Understanding Terms and Conditions.
How to setup Portfolio
Identify Where no to Bid
Setting up your 1st Proposal.
Google adsense, project biding, affiliate marketing etc

Google and Bing/Yahoo Submission And Web Master Tool :

How to submit website in google
How to submit website in bing/yahoo
Google local business submission
Google analytics

Google latest updates
Learn How to Make money Online.
JOB ASSISTANCE

Keyword analysis and research & competitor analysis :

Swot analysis
TaKeyword rget segmentation
research : finding the good key word
Competitor analysis
Finding appropriate keyword

Keyword research tools: - Google Keyword search, Google
suggest.
IBP tools + wordtrack + other tools
Google search results hints
Google auto search
Competitor website.

Types Of SEO Techniques :

Black hat SEO: Black Hat SEO: So evil he's a typosquatter installing spyware. Plain illegal, too. Google will give penalty of your website search.

White Hat SEO: This person puts up the content that? people are actually searching for, and prepares the site to make it very accessible. White Hat SEOs only op

How to create report after leaning the SEO:

How to check client website.
What is the present status of your client site.
How many back links
What is the page ranking

On-page and off page.
Proper Linking
Content optimization.
How to create report in professional ways

Call on 9347045052 for complete details about the course

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